Product · BIMI

Your logo, in every inbox.

BIMI makes your brand visible in the recipient's inbox — your logo next to every mail, instead of anonymous initials. Mailantis handles VMC ordering, SVG validation, and hosting.

How it works

VMC, SVG, record — three steps

Order the VMC

Through Mailantis you order the VMC from DigiCert or Entrust. We prepare the trademark documentation.

Validate the SVG

We check your logo against SVG Tiny PS 1.2 — and fix typical errors (color profile, viewBox, path complexity).

Set the record

Copy the BIMI DNS record from Mailantis, add it to your DNS. Logo hosting runs automatically on our EU CDN.

Features

BIMI end-to-end from one source

VMC ordering through DigiCert & Entrust
SVG Tiny PS validator (BIMI Authority specs)
Logo hosting on EU CDN (Cloudflare EU tier)
Compliance check for Gmail, Yahoo, Apple Mail
DMARC prerequisite audit (p=quarantine/reject)
Continuous monitoring (detect 404 / SVG loss)
Multi-domain BIMI for corporate groups
Inbox preview (Gmail mockup)

DNS record

SVG URL and VMC URL in DNS

A BIMI record links logo and certificate

v=BIMI1 is the version. l=… points to the SVG logo (Mailantis hosts it). a=… points to the VMC certificate.

Important: BIMI only takes effect if your domain already has a DMARC policy of p=quarantine or stricter. Mailantis checks this before activation.

Host: default._bimi.example.com · Type: TXTv=BIMI1; l=https://bimi.mailantis.com/example/logo.svg; a=https://bimi.mailantis.com/example/vmc.pem

Pricing

BIMI with Mailantis

BIMI is a standalone service — not part of the Monitoring subscription. Each brand needs its own VMC certificate (Sectigo/DigiCert); Mailantis handles ordering, SVG validation and hosting. Concrete quote depends on brand scope, number of domains and setup specifics.

FAQ

Common questions about BIMI

Do I need a VMC certificate?

For Gmail and Yahoo: yes. Apple Mail and some providers display BIMI even without a VMC. Since Gmail has the largest share in the DACH region, a VMC is practically required for any visible effect.

What does a VMC cost?

VMCs are issued by DigiCert and Entrust — typically €1,200–1,800/year. Through Mailantis you get reseller-conditioned prices; concrete quotes in the account area after brand check.

Which mail providers show BIMI?

Gmail (with VMC), Yahoo Mail (with VMC), Apple Mail (with or without VMC), Fastmail. Outlook.com plans support but hasn't rolled it out yet. We actively maintain roadmap updates.

My SVG is being rejected — why?

BIMI requires SVG Tiny PS 1.2 — a restricted subset without animations, external references, or JavaScript. Mailantis validates your SVG and delivers concrete correction hints.

How long does VMC issuance take?

Typically 5–15 business days, since DigiCert/Entrust verify the trademark rights to your logo (registered mark, word mark). Mailantis prepares the documentation for you.

Activate BIMI for your brand.

More recognition, more trust — and a DMARC safety net on the side.